Specialist, Events & Canadian Content Correspondent
Contract
2022
SiriusXm Canada
SiriusXm Canada Music Town
Interviewing Walk Off the Earth for SXM Canada Socials.
I visited four towns across Canada who won a once-in-a-lifetime concert experience! I interviewed the artists, City officials, and surprised the local community with surprise & delights.
I collaborated with local videographers to produce, film, and record interviews with artists. I then edited and published these interviews to engage with SXM Canada followers and raise awareness for the SXM Music Town program.
SXM Music Town
SXM Music Town (arkells)
SXM Music Town (arkells)
Dallas Smith Interview
Walk off The Earth Interview
Kelly Prescot - SXM Music Town
Osheaga Festival
Osheaga Festival 2022
I attended Osheaga Music Festival in Montreal for 3 days! Working alongside the SXM brand ambassadors at the Sirius XM activation I highlighted SXM's presence and sponsored stage on Instagram & TikTok.
I interacted and surprised contest winners & festival goers with once in a lifetime opportunities to see their favorite artist side stage!
I attended Boots & Hearts Music Festival in Orillia for 3 days. I worked alongside Buzz Brainard to interview artists and engage with festival goers and the Sirius XM activation.
I interacted and surprised contest winners & festival goers with once in a lifetime opportunities to see their favorite artist side stage!
Boots & Hearts Festival
SXM x Boots & Hearts 2022
SXM x Boots & Hearts 2022
Boots & Hearts - Winners
Shania Twain
Buzz Brainard - Surprise & Delights
Artist Gifting
To thank the artists and bands that performed for Music town, and for travelling across Canada. I pitched the idea of custom chuck Taylors shoes! After consulting with our design team we hired a local shoe painter to create them! I sourced all sizes for the shoes, and coordinated shipping to the painter. Below is the final result!
SiriusXM Canada
Specialist, Events & Canadian Content Correspondent - 06/2022 - 11/2022 Full time - Contract
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Host, Interviewer for artists and social media manager for all SiriusXM social Channels.
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On-site support of Brand ambassadors for SXM activations/Supervision of setup & teardown.
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Coordinating videographors and press requests at SXM activations.
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Managing all content deliverables, client requests, and creating organic content for SXM.
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Launched the official SiriusXM Canada Tiktok & garnered excellent engagement and views.
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Monthly social content planning & copy writing: content creation (video & photo).
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Prize fulfillment coordinator - Accommodations & prize allocation.
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Monitored and tracked budgets associated with ticketing and contests.
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Exceptional research and knowledge of CRTC & Canadian music landscape & CDN artist development.
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Working with influencers on social media strategy, and tracking analytics.
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Worked in partnership with Live Nation events to facilitate “SXM Music Town” Program.
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Coordinated gifting ideas and unique experiences for high profile brands, clients and artists.
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Tech savvy on all platforms with excellent knowledge in editing for social media creative formats.